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April 16th 2000

 

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The Daily News Journal

April 16, 2000

Spanish at work: Service trains
companies to talk with employees

Apr 16 2000 12:00AM  By Byron Hensley / Staff writer 
SMYRNA - If you have a business that requires you to communicate with Spanish-speaking employees or customers, Edwardo Gumucio says "hablemos!"

Hablemos is Spanish for "let's talk," and also the name of Gumucio's new company, whose specialty is providing "Spanish lingo for your business."

"We go in, consult with businesses and custom tailor Spanish programs to their specific business needs," Gumucio said. "We bring forth a practical, non rule-driven program."

The program typically lasts six to eight weeks, or as long as necessary for the particular business. It is brought to the workplace so companies are able to involve key managers, supervisors and shift leaders for education in the basic use of Spanish in the work world.

"Our goal for them is that by the time the session is over, they will be able to communicate with a workforce or customers using the terms that pertain to their specific business nature," Gumucio said.

"We can't teach them to be fluent in Spanish in eight weeks, but we can give them basic conversation and teach them about what needs to be communicated in the workplace."

Since NAFTA was enacted - effectively breaking down trade barriers between all countries in North America - the Hispanic population has surged in Middle Tennessee. This migration provides opportunities for area business and industry by providing a much-needed source of labor as well as customers, Gumucio said.

"It's hard for businesses to find new employees, and all of a sudden companies with our help can turn to a pool of Hispanic workers who typically have a strong work ethic and desire to work, and can hire and be able to communicate at a functional basic level," he said.

"Our hope is that if we bring to the table an additional workforce resource that will continue to help our economic development in Middle Tennessee. With all the new industry coming in, workforce concerns are at the top of the list."

Originally from Bolivia, Gumucio's family moved to Houston, where he completed high school. After his graduation from college, he got a job with a Texas company which was purchased by Cort Business Services of Nashville, leading to his transfer to the Middle Tennessee area.

He most recently worked for a full service logistic and transportation company, but it was as an employee of Cort that he became involved with the Nashville Area Chamber of Commerce, which led to the development of his new current business.

"I worked for years on a voluntary basis with the Nashville Chamber of Commerce's Multi-Cultural Task Committee on addressing the needs of the international community, and also bringing forth that community to our local employers. As that progressed, we found ourselves serving an interesting role as pertains to workforce needs."

Gumucio worked with the Nashville Chamber on two annual multi-cultural workforce forums, whose purpose was to inform and educate business leaders, human resource managers, and others on how to go about employing and dealing with some of the challenges that an international workforce brings, such as communications, religious practices, and transportation, he said.

"That set the groundwork for the new business concept. I had been approached by several business people with the need to educate their employees on how to communicate with, in this case, Spanish-speaking employees, or who had customers coming in who didn't speak English."

Gumucio currently is conducting a Spanish program for Columbia Southern Hills Medical Center in Nashville, and just signed on Cintas, a uniform company, as a client.

PHOTO CAPTION:
Ed and Jodi Gumucio look over training materials for their new business,
Hablemos, which trains Middle Tennessee companies to communicate with their Hispanic workers and customers. (DNJ photo by Angela Stroupe)



ŠThe Daily News Journal 2000

 

 

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Last modified: August 12, 2003